I had a spray-on liner put in at the dealership before I bought my truck. It had a normal slide in liner before that looked like it had one foot in the grave so i talked them into installing the spray on. the cost (to them) was about $200 for a short bed. So I figure to the average consumer it would cost about $275-300. I think that it makes the truck look much nicer and even cleaner, the liner does not scratch and is tough as can be.